Hi, I'm Sam—the owner and designer behind Bluegrass Paperie.

My journey into wedding stationery started in college when I was designing custom cups, koozies, stickers, and party details for celebrations under the name Shop Sam’s Stickers. What began as a fun creative side hustle took an unexpected turn when a friend asked me to design her wedding invitations. I instantly fell in love with the wedding industry, and the rest is history.

Word traveled fast, and what began with a single wedding quickly grew into a thriving business. Today, I create custom wedding stationery for brides across the country—from Save the Dates and invitation suites to day-of details and everything in between.

Over the past three years, I've built strong relationships with trusted print and production partners, allowing me to offer exceptional quality, craftsmanship, and attention to detail in every piece we create.

I'm so grateful you're here and honored you're considering Bluegrass Paperie to be part of your celebration. Let's create something beautiful together!

— Samantha (Sam) Johnson
Owner & Designer, Bluegrass Paperie Samantha@BluegrassPaperie.com

Meet Sam, the designer behind Bluegrass Paperie

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My Approach

At Bluegrass Paperie, I believe your wedding stationery should feel as personal and intentional as the celebration itself.

From our first conversation to the final delivery, my goal is to make the process seamless, exciting, and completely tailored to you. I take the time to get to know your vision, learn what matters most to you, and create a cohesive stationery experience that reflects your unique story.

Whether you're working with a wedding planner or planning every detail yourself, I'm here to guide you through the process and bring your vision to life. Because your invitations are more than just paper—they're the very first glimpse of your celebration.